Great thread. I am familiar with most of Mac marketing tactics. I definitely works for them. I definitely don't give in to the hype. I ONLY buy what I really like and know I will use. I don't see the point of stacking up a bunch of items that look the same. I have never finished an shadow, or blush. Seems like most colors from LE collections can be duped from the Perm collection anyway. Shoot the last LE collection I bought a few things from was Heatherette & Dazzleglass. No other collection had anything that appealed to me, so I didn't feel the need to buy something just because.