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Old 07-14-2008, 02:17 PM   #7 (permalink)
LMD84 LMD84 is offline
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Re: Asking 'opened-ended' questions...
well i dont work in teh make up industry but i am store manager for an electronics store where it's all about sales!

I make my staff use 5 non negotiables to make a sale. which is pretty much greet in a non business mannor (such as making a comment about the weather, they're shopping bags or whatever - like 'wow you've been treating yourself alot today!' if they have plenty of bags. then i ask them what equpiment they have at home to see what they want, ask what screen size they are after, anything they must have in the product they are looking to purchase. Then we top-down sell within the customers needs. menaing start at the most expencive item and move down to teh cheapest within a certain range. then demo the product so customer can see what it looks like and what it can do. and then add on's which is making sure customer buys all cables, cleaning stuff they need for teh new item and the close teh sale.

and if people say to me after i've given them a demo and they say thanks and walk off i usually ask them was it the right product for them. if they say yes then i ask why aren't they buying as i have so many left. then they have to give a valid reason. i convert so many people just by asking them why they're not buying!!

but yeah the best thing is just ask questions and questions about what the custojmer wants and what they already have and what they want the product to do. be it make up or a big sony tv!

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