INSTYLE's list is consistantly more upscale than ALLURE's. Which is odd, because ALLURE has more plastic surgery articles.....The photos on INSTYLE are not so many closeups like in ALLURE"S articles......INSTYLE is even more celebrity oriented.....of course.the target audience-like me-buys both. INSTYLE gets a little more lifestyle oriented with celebrities and recipes and travel. Allure will offer you more thinspiration and glamour shots....