That is so frustrating. I love MAC, but I hate that EL is its parent company. MAC is such a huge brand, it needs to go indepedent. Ggggrrr. They are making a huge profit already, why raise prices?? So what if production costs increase slightly, they still turn a huge profit. (Cant wait to get my PPID card!!) And if I remember correctly, haven't eyeshadows been $13.50 forever??