The problem with this price hike thing is that people will eventually stop shelling out for MAC. Part of the allure of the brand is the reasonable pricing and good quality. I wouldn't pay 15 USD for MAC shadow. I'll just go to Sephora, because by then the price difference is little to none. .50 cents 2x/year is 1 dollar a year. That's ridiculous. What's worse is Estee Lauder cosmetics blow, and I also would NOT pay that price for MAC. It's just too much.