So I got this last night (I'm a sucker for gloss or balm or gel or whatever for lips of ANY KIND) and I have to admit, I'm impressed. I rank this right there with Clinique's Superbalm.
I'll say that it does give the cooling effect, not unlike the CG cooling eye shimmer things they had a couple of years ago, but it's not unpleasant, it's like Lip Venom (which I love) for first graders or something.
I slept in it last night and woke up and hubby complimented me on how soft my lips were when he kissed me this a.m.

I bought one too.
I really like it. Great texture and very kind to my lips.