With model Agyness Deyn as its face, Beat is targeting a young, urban and hip crowd, said Burberry's creative director Christopher Bailey. "The mood of the fragrance is young, modern, energetic, dynamic, expressive, fun, vigour, verve and spiritedness ... All words that describe the mood, inspiration and sense of ebullience that we wanted to evoke." (via Cosmetics International, 12/14/2007)

Burberry The Beat Eau de ParfumThe Beat is described as a sparkling floral woody fragrance; the notes feature bergamot, mandarin, Ceylon tea, cardamom, pink pepper, bluebell, iris, white musk, vetiver and cedarwood. It starts very bright, with tart fruit and juicy citrus. There is lots of pink pepper (can anybody remember what perfumes smelled like before pink pepper became obligatory?) and a teensy little pinch of cardamom.