MAC FAQ: MAC mascara formula breakdown

martygreene · 04-10-2006, 04:20 PM #1 (**permalink**)

Mascara N
Mascara N makes use of a dramatically new shape of brush plus a new wiper system which delivers superior mascara for those who desire an "all-in-one" las product. The "hour glass" shaped brush delivers different amounts of mascara to just the right places onthe lashes. A precise amount is deposited on the center lashes and inside and outside lashes to give a magnificent contrast to the entire lash line. The formula has a conditioner which helps coat the lash and give it lustre and definition. Smudge resistant, long wearing, safe for contact lens wearers.

Stands for Mascara Natural. Has a natural-glossy finish, similar to Clinique's Naturally Glossy mascara. Is a basic, simple mascara. Origionally available in Black, Dark Brown, Mahogany, Violet, and Navy. This formula has been discontinued in many shades, and may soon be discontinued entirely. Hourglass shaped brush.

Mascara X
Mascara X builds dramatically longer, thicker and glossier looking lashes. The softer fiber of the football-shaped brush delivers maximum payoff on the lashes. Mascara X doesn't clump or smudge, is ophthalmologist tested and designed to be long-wearing. It builds and strengthens lashes with a vegetable derived protein and contains Panthenol to condition the lashes. Easily removed with Pro Eye Makeup Remover, it's available in Black and Dark Brown.

Stands for Mascara Extra/Extreme. It builds color and volume. This is a thickening mascara. Again, a good basic mascara which is safe for contact lens wearers. Football shaped brush.

Mascara S
Mascara S is designed for people who prefer just a hint of color and texture on their lashes. The delivery systed of a wide spiral brush and wiper combination provides a sheer application of product. Just the right amount of product is deposited to achieve the most subtle and perfected lashes. Mascara S gives a minimal enhancement to each lash while the brush helps separate and finishe the lashes so they are more defined.

Stands for Sheer. It gave a sheer hint of color, similar to lash tints, which added a slight natural looking definition without the appearance of mascara. Brow set gives a similar result, though not quite the same. This formula was great for natural makeup, men, and photography of children. Loose spiral brush.

Pro Lash
Lengthening, thickening, non-flaking, non-smudging... totally hard-wearing. Sassy and lush. Works on the catwalk, soups up the sidewalk. Tested and approved by Artists. Industrially packed; commodity-priced. Gives you attitude. A real hardworking mascara that is lush and luxe in its finish. Good to layer. Apply one coat of Pro Lash for enhanced, defined lashes. For more drama, build up the layers. To layer - apply, allow to dry, then apply again. Pro Lash works the hardest when applied right from the roots of the lashes to the tips. For volume, apply Pro Lash to the top side of the lashes first, and then to the under side.

Adds some length, and thickens the lashes. This is a good mascara for semi-full lash looks. A bit heavy for the natural look, though it can be toned down with a clean mascara wand to remove excess product. Does have a tendancy to clump and flake on very dense lashes. Hourglass shaped brush.

Pro Lash Color
A real hardworking coloured mascara that is lush and luxe in its finish. Good to layer. Apply one coat of Pro Lash for enhanced, defined lashes. For more drama, build up the layers. To layer - apply, allow to dry, then apply again. Pro Lash works the hardest when applied right from the roots of the lashes to the tips. For volume, apply Pro Lash to the top side of the lashes first, and then to the under side.

Brightly colored version of Pro Lash. Hourglass shaped brush.

Splashproof Lash
Waterproof, long-wearing, length-defining, lash-thickening, and formulated to last. Won't clump, flake, or blot! Takes the splash! Go swim!

Waterproof version of the Pro Lash formula. Some may find this formula a little drier than the standard Pro Lash. If applied quickly after curling lashes, may assist in maintaining curl throughout the day for stubborn lashes. Requires an oil-based cleanser to remove. Hourglass shaped brush.

Pro Longlash
Goes the distance. Makes lashes luxuriously long and silky: no spikes! Luxury and longitude in a pro-proven formula. Accelerates lashes into length, smooth and fast. Smooth silky finish. Wears long (all day!) Go the distance: bat-a-lash!

Lengthening version of Pro Lash. Has a tendancy to clump on very dense lashes. Can weigh down thin lashes, causing them to lose curl. Narrow football shaped brush.

Fiber Rich Lash
Fibre-rich. Good for you. Keeps lashes fit. Makes them strong, fat, well-defined. Adds muscle to short and fine lashes. Creams on. Clump proof...Spike-proof! The difference fibre makes is amazing. Add it to your lashes' diet!

Fiber Rich Lash utilizes small fiber particles to enhance the length of the lash by adding material on to the lash. This can cause clumping if not used with a lash comb, and is something to be cautious with if you are a contact lens wearer. Bush is a standard mascara wand with scattered extentions to some of the brush bristles.

Zoom Lash
This instant volume mascara power-lifts the lashes into length, curls them up...builds them faster than you can wink! Precision control wand glides smoothly down lashes to provide a gorgeously silky upward “sweep”. Smudgeproof and long-wearing!

Lengthening and supposedly curling formula. Many find that this formula is too wet and thus smudges and diminishes curl. Others find this formula to be brittle when dry. Standard straight mascara brush.