stila at Target?

iheartcolor · 01-06-2008, 08:29 AM #1 (**permalink**)

Someone on another message board I belong to told me they saw stila at their local Target. I questioned her a bit and haven't heard back on an exact location, but I know it is in North Carolina. She knows stila's website and says she "distinctly remembers the logo" while she was at Target. Can it be true?!?

Can anyone confirm or deny?

-Lauren

Tashona Heléna · 01-06-2008, 08:44 AM #2 (**permalink**)

That's interesting...maybe that store is a test store and they're seeing how good the line will do before they release it in more stores. The Target near me in MD has changed their makeup section around over the past year...wouldn't surprise me if they were experimenting! Sonia's line is about as expensive as Stila so!

ZoeFerret · 01-06-2008, 08:46 AM #3 (**permalink**)

I wouldn't be surprised. My local Target sell Philosophy, Kiehls, Iman stuff. Heck the Boots line is almost as much as Stila.

purrtykitty · 01-06-2008, 09:08 AM #4 (**permalink**)

I might wonder if EL is exploring putting Stila there to expand the brand since it's been doing so poorly. I noticed my Sephora boutique downsized its Stila display, indicating to me that the brand isn't selling so well.

astronaut · 01-06-2008, 10:50 AM #5 (**permalink**)

At first I was shocked, then I started reading the comments on this thread and it started making sense to me. I still don't like the idea of seeing Stila at Target though :\

Janice · 01-06-2008, 10:56 AM #6 (**permalink**)

Quote:

Originally Posted by purrtykitty

I might wonder if EL is exploring putting Stila there to expand the brand since it's been doing so poorly. I noticed my Sephora boutique downsized its Stila display, indicating to me that the brand isn't selling so well.

EL sold Stila to a private equity firm in 2006, they were out of commission for most of 2007. Stila reopened their site in late 2007 and now they are finding new distribution channels. So far the line has been spotted at ULTA online, though Target sounds doubtful the retail cosmetics model is changing and I wouldn't be surprised for us to see more prestige brands in places like Target, JC Penney, Kohls, etc.

iheartcolor · 01-06-2008, 11:01 AM #7 (**permalink**)

Quote:

Originally Posted by astronaut

At first I was shocked, then I started reading the comments on this thread and it started making sense to me. I still don't like the idea of seeing Stila at Target though :\

Agreed. For a reason I cannot pinpoint - it makes me unhappy to think stila may be found at Target.

I would abandon the brand altogether if Wal-Mart ever came into the picture.

-Lauren

astronaut · 01-06-2008, 11:04 AM #8 (**permalink**)

Quote:

Originally Posted by Janice

EL sold Stila to a private equity firm in 2006, they were out of commission for most of 2007. Stila reopened their site in late 2007 and now they are finding new distribution channels. So far the line has been spotted at ULTA online, though Target sounds doubtful the retail cosmetics model is changing and I wouldn't be surprised for us to see more prestige brands in places like Target, JC Penney, Kohls, etc.

JC Penny I can totally see because well, they have a Sephora tee hee.

liv · 01-07-2008, 01:03 AM #9 (**permalink**)

Quote:

Originally Posted by iheartcolor

Agreed. For a reason I cannot pinpoint - it makes me unhappy to think stila may be found at Target.

I would abandon the brand altogether if Wal-Mart ever came into the picture.

-Lauren

I agree totally, and I can't pinpoint what it is either. I honestly can't see stila doing well in target, as I don't think their target (bad pun) demographic is willing to fork over $18 for an e/s and a pot to put it in.
I wouldn't like for it to be in Kohl's either.

I can't see it going to JC Penney either, because it's already sold at the Sephora's that are inside Penney's.

IheartCosmetics · 01-07-2008, 05:31 PM #10 (**permalink**)

Target is illegally(not sure if that's quite the right word) selling Stila, I am betting. Just like they are with OPI, Philosophy, and other similar brands. Bare Escentuals was one of the recent ones.

lara · 01-07-2008, 05:42 PM #11 (**permalink**)

Quote:

Originally Posted by IheartCosmetics

Target is illegally(not sure if that's quite the right word) selling Stila, I am betting. Just like they are with OPI, Philosophy, and other similar brands. Bare Escentuals was one of the recent ones.

Grey market reselling is the term you're looking for. It's legal, but in a very undefined, grey way.

Fairybelle · 01-07-2008, 05:50 PM #12 (**permalink**)

My local Target was selling Coach and D&B purses and wallets last year--not the 'inspired' stuff but the real deal...there was quite a heated fight about it between designers and outlets like Target. Target gets stuff from the 'grey' market so it is technically not illegal for them to sell the higher end stuff that they are selling. Coach and D&B basically told the public that Target was selling 'fakes' at their stores, but I took a good look at the products (I KNOW my designer goods) and they looked pretty real to me--the designers don't want to admit that somehow some of their stuff made its way from a third party to Target... So, going back to topic, my thoughts are that through this grey market Target was able to get some Stila and is selling it. My local Target also has Bare Minerals Starter Kits, Tigi hair products, Paul Mitchell, Opi Nail Care, etc., at times, so I would not be surprised to see Stila there. Hope this helps answer some questions.

frocher · 01-07-2008, 06:47 PM #13 (**permalink**)

Personally I would buy it at Target if I still liked the product. It's the quality that counts imo, not the venue. In fact, if it were cheaper (because they didn't have to staff counters, pay for expensive retail space, etc.) all the better. Now if the quality went down that would be another story.