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They're cheaper, and the compact size and packaging make them great for travel.
However, the quality can be significantly lower. The texture of the brushes usually isn't as soft and nice, the hairs are often more prone to shedding and breakage, and I've had two that have just come apart at the metal ferrule with a little bit of use (I super-glued them back together).
I also think that the brush sets don't really include my favorite brushes... and often include one or two that I just don't like or need all that much. Even with the new sets that will offer more choices and variety, they never seem to have all of the brushes I wish they would.
My suggestion? Buy full size brushes, do your homework and pick the ones that YOU want (not just the ones that have been bundled in a set), and look for bargains. I've gotten many brushes for 30% off at my CCO, and some great deals on eBay. Swapping works, too! There are also some great brushes by other cheaper brands -- I love the $3-8 brushes from Sinful Colors at beauty supply stores. Those can supplement your MAC collection, too.
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