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Make Me Melt features a Cremesheen finish of a very light pink.
MMM is the lightest shade in the palette and I would describe the color as a milky soft ice cream strawberry pink. It is noticeably more cool-toned than the previous shades that I reviewed, though I do not detect any blue undertones. The pink has a milky quality, which makes the cooler soft and muted, but it does not look dead on the lips. It is much paler than Naked Bliss Mattene, though due to the "soft ice cream" character and the subtle sheen, it looks fresher than NB, which can look slightly dead on certain complexions. IMO, this MMM works best applied evenly in a thicker (not cakey!) layer, in which case it looks still very fresh and not overly done. Alternatively, - and that's how I like it - I apply a thin layer with the 195, pad it down with my finger and apply a hint of Marcel Wanders Beatrix l/g in the center, which gives an ultra-natural modern look, in which only the center part of the lip is highlighted whereas the rest of the lip appears to be light and matte. If you want to bring out the cool hues, try it with Japanese Spring for a glossy look or if you want to add subtle sparkle, Vacant l/g from Gareth Pugh is just divine. The microglitter in Vacant are just enough to give MMM more oompf but let it still look very natural.
As MMM is the lightest shade, it can easily be used to brighten up any of the other colors in the palette, especially as the color is rather neutral, neither too cool nor too warm. Mind you, don't start mixing colors in the palette itself (as shown in the promo pic); this will just result in a messed up and yucky palette. Take a spatula or a separate brush to blend the colors on the back of your hand or on a mixing palette. Again, this shade is rather creamy, so blending should be a piece of cake.
I can see MMM as an everyday color for many complexions as I still classify it as a nude color due to it's muted hues. While it is a light nude, it is very wearable.
For comparison: Naked Bliss (l), Make Me Melt (r)
Another Make Me Melt swatch (r) next to a Fully Ripe stain (l). Fully Ripe (l) stains like there is no tomorrow: You can still see the stain 24 later, despite taking two showers, a workout session, and Goodness-knows how many times I washed my hand.