I'm guessing they flew through their online inventory since it seems they didn't limit the quantities to 1 per piece per order this collection. I'm guessing all the resellers were there ready to pounce and got the max quantity allowed (4). I think limiting it to 1 in the past helped things last longer. But now everyone and their mother knows how popular these RiRi collections are! Making it nearly impossible for true makeup and MAC lovers to get their stuff.
And I find it really cute that when a few Specktras were able to use a link to access a past RiRi collection early, THAT was a HUGE deal and they cancelled orders and everything! But it's ok for MAC to launch several minutes early... which is all it takes for professional resellers to get the edge.
Just to prove a point, I won't get anything from this collection now. Not in store. And not during any restocks. MAC knows we'll all start scampering for their items, that's how they get away with this! And I can make a prediction already that the in store launches will be low quantity and a hot mess! This is how they are pumping us all up for RiRi's viva glam campaign. I won't let them win this one. I'm not buying from this collection now no matter what.
I'll get the RiRi viva glam lippie if I like it and it's easily accessible since it's for a good cause. The End.