Just returned two mattifying foundations that I bought from the website (I was already wary of the site, and knew going into the process that it probably wouldn't work since I've never had luck buying foundations without swatching them on myself). Their Foundation Finder tool recommended FM 04 for me (I picked out medium-light as my general tone), but the image on the site looked a little pale, so I ordered FM 05 as well just in case. And threw in a blush in BL11 for good measure, since I'd already heard good things about that.
The package arrived promptly, and they'd used enough paper inside to adequately protect the product. They included a nice glossy catalog and a sample of the mattifying foundation in FM05, as well as a sample of their mattifying base. Both samples were in sealed plastic "pouches." Each product had it's own cardboard box with ingredients and a product description on it.
As I suspected, I need to wait for this line to come into stores before buying any foundations or blush shades, because the recommended FM 04 on my skin was a lot deeper than it needed to be. I swatched some on my hand and it was darker than my MAC NC 45 Pro Longwear (which is supposed to be pretty yellow but is still kinda orangey on my skin). Noticeably. I think at some point today I'll do a blog post about it and post the little swatches I did. The consistency of it wasn't too bad, and - I know many of yall will love this - the bottle has a pump. Still think it's kinda pricey at $41 for under an ounce of product, but as a woman of color, at this point I already know that I am going to have to pay dearly for a foundation that has yellow enough undertones.
The blush in BL 11 was a much deeper burnt sienna than the image online, which would have been fine if I didn't already have a contouring blush in that color. But the texture was just as described - silky, highly pigmented, and all that. But not worth $24 (since it'd be a dupe of a Sephora eyeshadow I have that I use as blush).
As much as I want to do a return, then re-purchase (they don't do exchanges just yet), I think I'll just wait til the line hits stores. I already will have spent $15 on shipping and handling to receive and return the $100+ of products that didn't quite meet my expectations, and I have to wait about 3 weeks to get reimbursed...BOOOOO to that! Maybe if more women start buying the products, I'll be able to find a review that'll help me find a closer match to my skintone (currently mix NARS Sheer Matte in Tahoe and MAC Pro Longwear in NC 45 to get a close-ish match).