I'm a MUA who used to only stock my kit with "high end" cosmetics. Now, I use a mixture of high-end and "drugstore" and ELF products are among some of my more affordable faves! I love their eyeliner pens! Although, if you apply them overtop of eyeshadow, they dry out a lot faster than if you apply them to bare lids. Have also picked up some of their glosses (Flirt! over Rimmels East End Snob lipliner is one of my favorite combos), brushes, brush cleaner, makeup setting spray, and powder/blush duo in St Lucia. Can't beat the prices! Also love that they sell empty eyeshadow quads!