I took a chance and bought it, even though there are so many perm shades I've been dying to own. I felt the same way when I saw it in the tube. But, once I tried it on, I realized how much use I'll get out of it on a daily basis. I love the smell and the formula is nice with this particular shade. It also pairs well with the shadow/blush palette, cream blush and Golden Peach cream shadow. I love it so far! I'm usually one that loves brights. But, this is a sophisticated, useful shade that can be used as a highlighter.