Oh I agree completely! I understand wanting to be 'exclusive.' CL took a shotgun to that Re: Spehora, though, huh? Because I think of CL being more or perhaps peer to TF in exclusivity with traditional offerings, so smart for them to be more expansive with beauty.
It does make me wonder if TF will try to out-do CL by offering some sort of special formula/packaging to get up in $$. Or will they simply raise their 'normal' lippie prices steadily to see what the market will take? There's been enough 'This lipstick is nice, but not $90 nice,' talk in most non-blogger circles (on the other hand...these things can't keep in stock) that I am interested to see how things play out.