I'm not a fan of full-on lipstick, but those promo pictures have made me think twice.
Their packaging have improved a lot, especially the lipsticks. The Addict case is now full on instead of cut and the hologram is more pronounced, the liquid sticks were very fun, the rouge lipstick has that inside in red, now these new liquid rouge have that strip showing the colour. I think only the glosses have the same old package I've known since forever.
I still think they have too much offering though. Their stands are always so cluttered. How many different products they have is insane. I wish they streamlined the collection.