I kind of feel the same way, but I want to get some things because I have a FOMO, and a weird train of thoughts that since I already spent so much on the previous launches, I have to complete it more.
That saying, I think it's also because it's so much at once. I feel if it had been fewer items I probably wouldn't have made a choice and bought most of them. That's literally what worked so well on me last year, the fact that they were really selling an image and Victoria's luck. And I'm a sucker like that, I fall for everything.
This feels a bit like overkill and it's overwhelming to choose (and I don't want to get sucked into nearly everything like last year)... but still exciting of course!