It really depends what you want to emphasize of your Alice, is she more child-like? Or slightly naughty? What does the dress look like?
For something more childish, definitely pink lipstick or a just a touch of gloss, a dewy finish foundation, a very subtle mascara and some neutral tones on your lids, maybe with a bit of shimmer, if you don't want to look boring.
If you want a more naughty version of Alice try to emphasize your best features or create symbolic language with your makeup to get the message across. It could be your lips, your lashes, a very bold eyeliner.
Is it a Gothic Alice or a Punk one? Alice's character can open a world of possibilities.