Pravana Chromasilk Vivids 'Red' is more like a rosey red, very rich & pretty, but kind of like Pillar box red from Punky Colour. It's usually only available for professionals, but if you look on ebay you may be able to find a tube. I love the way it smells! Be warned, it is VERY messay and stains worse than Manic Panic & Punky Colour because it is stronger. Lways rinse with cold water when you wash red hair to close the cuticle & preserve color.