the topic of my very first column at Naturally Curly!
"Remove the applicator from the tube and wipe half of the mascara off on a damp, fibre-free cloth. DO NOT 'pump' the applicator into the tube as this introduces air and bacteria.
Apply the first coat on the first eye. Refresh the applicator, do not wipe, and apply second coat IMMEDIATELY before the first one dries. Add more if you like.
Repeat on second eye.
When mascara has dried, if you have clumps, use a fine eyelash comb to separate.
If you curl your lashes using one of the old-fashioned torture devices, do it before applying mascara. There are new versions that are easier to use. If you're using a heated lash curler, use it after adding macara."