What i usually do is because im so pale is that I only put bronzer on my cheeks excluding my whole face, but if u need to bronze ur whole face, make sure to apply it to ur neck, because it just looks weird if ur neck's a diff color than ur body
when applying bronzer u want to only apply where the sun naturally hits your face. For example your cheek bones and down ur nose only, maybe a light sweep across your forehead. This is where the sun naturally hits ur face. A lot of ppl make the mistake of apply bronzers to the entire face and it gives off a very unatural look.