Quote:
Originally Posted by aziajs
“The definition of beauty in the Western world is linked to anti-aging,” he said. “In Asia, it’s all about being two shades lighter.”
The idea of “glowing fairness” has nothing to do with colonialism, or idealization of European looks, Mr. Villanueva said. “It’s as old as India,” he said, and “deeply rooted in the culture.”
There’s no denying that the notion of “fairness,” as light skin is known in India, is heavily ingrained in the culture. Nearly all of Bollywood’s top actresses have quite pale skin, despite the range of skin tones in India’s population of more than a billion people.
Deeply rooted ideas about women’s roles are slowly shifting in India. The percentage of women married before the age of 19, for example, has dropped sharply. Advertising and marketing gurus are aiming at young, urban Indian women, who are earning their own money and are potential customers for a host of products including name-brand clothes, cosmetics and new cars.
|
I'm gonna keep it brief n simple...
^1st point...
Sad, but true. It really is such a big deal still with a lot of south asians... I see it around me a lot... no one cares abt aging, as long as they look fair!
2nd/3rd point - I dont think it has anything to do with colonialism at all... its just what ''looks good'' to a lot of shallow ppl. The Bollywood industry is not helping at all by only recruiting lighter skinned actors
4th point - wow, its encouraging that attitudes are slowly changing and I really wish ppl worldwide would stop being shallow and being so hung up on their skin tone.
I hate hearing "isnt it too dark?", "going lighter one shade, just to brighten up my face" as much as I hate hearing "gosh i look so pale i look dead, i need to be warmed up"
Ok, so having the odd whinge here n there abt some feature of urs is oretty natural, but to base ur life and to make a business out it is sad...
Embrace your colour, heritage, culture, ancestry and be grateful for being alive, healthy and fit!