Ive tried all three, im pretty pale, and i prefer the dove one.
Many people complained about it, but it gave me the most even color! I didnt mind the smell, and within 2 uses i was visibly darker.
:] Oh btww i got the fair skinned one. Havent tried medium yet w/ any of them except jergens but that just didnt work at all for me, even the medium toned one.