Erasing Ethnicity - Has the craze for a more Westernized look sparked a global ident

SparklingWaves

Well-known member
Erasing Ethnicity - Has the craze for a more Westernized look sparked a global identity crisis?

(SPECIAL BEAUTY REPORT) OCT/2007 Marie Claire

Around the world, the desire for pert features, pin-straight hair, and a willowy physique--those dubious emblems of American beauty and success--is driving a multibillion-dollar industry. From eyelid surgery to leg lengthening and calf-narrowing, it seems there is little some women won’t do to achieve that iconic look. In this supposed age of multiculturalism, why are we trying so hard to obscure our origins.

Double-eyelid surgery (aka Asian blepharoplasty)

For many Asian women, getting eyelid surgery is as natural --and expected as going to college

Why it’s done: About 50% of Pacific Asians do not have an upper-eyelid crease. For those who do, the crease falls about 7mm above the lash line, whereas Caucasians, the crease falls about 11 mm above. How it works, Procedure Length, Recovery time, Cost, Origin, & How Common --data is included in original article).

Suchin Pak, MTV News Correspondent. My mother is one of the few Korean women with natural eyelid crease--that skin fold a centimeter wide just above the lash line. Growing up, I was taught to believe that eyes with creases are prettier because they are bigger, more open. I have early memories of being passed around the table, with everyone giving input on how thick or thin my fold should be It was a never a question of if I should have eyelid surgery, but whether it would be done in Korea or the U.S.

Like so many Asian families, mine believes that the more Western you look, the more successful you’ll be. No wonder I spent most of my teens using theatrical glue and Scotch tape on my eyelids to fake that fold-- a trick I learn from the girl at church.

None of my non-Asian friends understood why I wanted eyelid surgery. But in Korea, it’s just another life step: You get a degree, you get a job, you get your eyes done. It’s about trying to succeed in a global culture where people look and sound very different than they do in your native country.

Getting cast as a TV report at 18 made , me consider the surgery even more seriously. It seemed like a little thing I could do to help my career. I just couldn’t come to terms with whom I was getting it for, so I kept putting it off.

Now, after working in this industry for over 10 years, I’ve learned to appreciate how different I look, although sometime I can’t help but wonder whether I should have gone through with the surgery. But I’d hate to look back and think I had found myself insufficient just because I didn’t have eyelids with folds.

Most popular cosmetic surgeries by ethnicity

In the past five years, the number of plastic surgeries performed on minorities jumped 65%--compared with an increase of 38% for the overall population. Why the spike in minority candidates? Higher incomes and access to a wider range of ethnic-specific techniques. (Chart data included in original article).

A global love affair with the knife:

In an attempt to preserve traditional Eastern looks, plastic surgery was banned in China until 2001. Now, it’s a $2.4-billion a year business. Add Japan, which spends $18.4 million on plastic surgery annually, and India, where cosmetic surgery has experienced a 15% growth in the past three years and Asia is now the world‘s second-largest plastic-surgery hub. The U.S. is still in the lead, with its whopping $8.4 billion industry.

SKIN: The new status symbol

In June 2007, the first ever tanning salon opened in Beijing. Called DB Salon, it serves legions of women under 30 with strangely specific goal to have the caramel coloring of American pop princess Christina Aguilera.

India, Bollywood stars are going for the burnt sienna hue one sees in Malibu, achievable only via a bottle. And in Japan, bronzing goods account for $140 million in sales. Has the West’s fixation with tanning finally challenged the East’s centuries - old belief that pale skin is synonymous with high social standing?

Don’t it turn their brown eyes blue?

Would Aishwara Rai, the stunning former Miss World and Bollywood darling be popular if her eyes weren’t a glowing green-blue? Would she have snagged a L’Oreal cosmetic contract or crossed over to Hollywood? Since color contacts by FreshLook became available in 1984, women of color--including Naomi Campbell, Lil’ Kim, and Ziyi Zhang--have been eager to experiment. “Our largest market is with dark- eyed and dark-complected,” says Jeff Cohen, vice president of global marketing for CIBA Vision (makers of FreshLook), citing African-American, Hispanic, and Middle Eastern women as the top customers in the U.S. Color contacts are huge with Middle Eastern women because their clothing often covers everything except their eyes. It’s the only way they have to express their originality.” With this uniquely exotic notion of lighter eyes coming into vogue, colored-lens users climbed to 2.7 million in the U.S. alone last year.

Calf reduction

Why its done: In general, Asian women have shorter legs and thicker calves than Caucasian women. These features are though to be unsightly in their culture some refer to them as “radish legs“
(How it works, Potential Shrinkage, cost, Most Popular In, Risks --data included in original article).

Leg Lengthening

Why it’s done: The Chinese are so height-conscious, job and even schools, often post height requirements. To apply for the foreign ministry, women must be 5’3” (the national average), whereas flight attendants must be at least 5’5”. As a result, being tall--or short-- can have a direct impact one’s livelihood. (How It Works, Range of Growth--data included in original article).


The Japanese Secret for winning Miss Universe (Hint: Look less Japanese)

When Ines Ligroin (5’9”) was hired by Donald Trump 10 yrs ago to pull Japan out of its Miss Universe slump (the country hadn‘t spawned a winner in 48 yrs), she jumped at the chance. A former IMG modeling agency promoter, French-born Ligron trained the Japanese contestants to adopt typically Western practices like sitting up straight, making eye contact, and tanning. Part of her program is even spent emulating the body language and pronunciation of characters from shows like Sex and the City. “Japanese culture places an emphasis on blending in and thinking like a group,” says Ligron. “I teach them to stand out, be different, and show their personality.” This year, the well-trained 20-year-old Riyo Mori snagged the title. But instead of praise, the media focused on her failure to represent, Japanese culture, which adovacates being cute, pale, and submissive. Ligron, however, doesn’t care: “My market is young, cool, hip, fashionable people. You cannot please everyone.” She adds, “I have a lot of women supporters--my enemies are men. They are afraid of powerful women”.

The International Language of Pam Anderson

Top countries for breast augmentation: Spain, Italy, U.K., Sweden, Finland, India, Norway, Slovenia. In the U.S., the procedure ranks #1 for Hispanics and #2 for Asian-Americans among minorities.

Blonde Ambition - While only about 2% of the world population is born blonde, the rest are still going for the gold: 34% of the hair dye sold in the U.S. last year was blonde & 80% of Koreans in their 20s lighten their hair.

Relaxed Hair: A requisite for Black newswomen?

Debbye Turner CBS, Robin Roberts ABC, Pam Oliver FOX, Tamron Hall MSNBC, Lola Ogunnaike CNN

My Chemical Romance: The labor, cost and stress of relaxing black hair
How it’s done: A petroleum base is applied to the scalp, then a relaxer with sodium hydroxide (basically, lye) is put on the hair. It stays on for 25 to 30 mins. & and is then washed 2-3 times with a neutralizing shampoo. Finally, a deep conditioner is applied and rinsed, and hair is styled. (Time, Cost, Maintenance, and Risks --data included in original article).

Hair apparent: The roots of my politically charged ’Do

Jami Floyd, anchor, court TV’s Jami Floyd: Best Defense. I have “bad hair.” Which doesn’t mean I’m having a bad-hair day. In the black community, it means kinky, tight curls that require braiding, combing, and skilled management, “Good,’ on the other hand, means it’s closer in texture to white hair. Whether or not black women should try to achieve this Anglo-Saxon ideal is a fraught issue--one that’s amplified if you work on tv.

When I first got into this business in the mid-’90s, I felt I had to relax my hair. Network new is traditional. I love my job, but it’s a competitive field, and you have to make hard choices. When you’re an on-air personality, managing your image is part of the job. I’ve seen reporters on major networks who have gone on the air with curly hair--likely when they’re reporting a story in the field and it’s raining, or they don’t have time to get their hair straightened, or simply because they chose not to. Afterward, there’s always a lot of chatter about it back at the news room.

I certainly feel pressure to conform. But I’m very conflicted about straightened, The minute I leave this business, I’m going to cut it all off and go back to naturally curly.

Meanwhile, in India…

Long hair--historically equated with tradition & piety (traced back to Sikh religion and lavishly tressed Hindu gods)--is falling out of favor, particularly among South Asian actresses seeking stardom in Hollywood. While Indian A-list star Bipash Basu’s recently cropped bob sparked skeptical commentary in the Indian press, it didn’t hurt her career. Next, she’ll play, Johnny Depp’s love interest in Mira Nair’s upcoming film Shantaram. And now, the non-famous in India are following suit.
 

alehoney

Well-known member
wow i knew about some of these but others like the calf reduction... wow.... very interesting thanks for posting this.
 

xIxSkyDancerxIx

Well-known member
It's an interesting article, but I don't agree with some of the things that are said/written in it. The article makes it seem like asian women (and now men) are getting these surgeries to become more American, but IMO I don't think that's true. Even before asian countries were so heavily influenced by US culture a creased eye was always considered beautiful, for the fact that your eyes do tend to look bigger and that as you age, the skin above your eye droops and sags more which makes you look a lot older and more tired than what you really are.

A lot of tanning products used in japan is mainly sought after by the Ganguru (sp?) that tan themselves very darkly and bleach out their hair and wear the crazy eye makeup. Then there's the other group that are all about milky-white skin, cute gothic lolita dresses, and very "asian-like" complexions and looks.

And etc etc..

I don't know.. IMHO the article makes it seem like asian countries are doing all this to be just like Americans and become more "white." Yes, the US influences a lot of cultures out there, but I don't think asians do all this so we can all be like Caucasian women. I dislike how the article continuously compares asians to caucasian women then tells us how asians are doing it to become more "white."

LOL. Sorry for the long story
 

aziajs

Well-known member
White (American) culture has influenced every other culture it has touched. Alot of what the article said is true and alot of asian cultures as well as black cultures and others are effected. I think it's an ugly truth that people dont want to face because it implies that one hates or is ashamed of their culture and who they are. The other thing is that alot of this need to change the way we look is so ingrained in us that we don't know where it came from to begin with. It's been apart of "us" for generations. For example, I get my hair chemically relaxed so that it will be straight. My mother did it, my grandmother and so on and so on. I do it because it is easier to manage but I also do it because in our society straight hair is preferred. I'll be honest about it. And it's not neccesarily a conscious thought that I want to "be like a white woman" but that is the message that exists in our everyday lives and it effects your perpective and thus your actions.
 

xIxSkyDancerxIx

Well-known member
Quote:
White (American) culture has influenced every other culture it has touched. Alot of what the article said is true and alot of asian cultures as well as black cultures and others are effected. I think it's an ugly truth that people dont want to face because it implies that one hates or is ashamed of their culture and who they are. The other thing is that alot of this need to change the way we look is so ingrained in us that we don't know where it came from to begin with. It's been apart of "us" for generations. For example, I get my hair chemically relaxed so that it will be straight. My mother did it, my grandmother and so on and so on. I do it because it is easier to manage but I also do it because in our society straight hair is preferred. I'll be honest about it. And it's not neccesarily a conscious thought that I want to "be like a white woman" but that is the message that exists in our everyday lives and it effects your perpective and thus your actions.

I agree completely.. I just dislike the way the article makes it seem like it's the ONLY reason why women and men are changing their appearance. I would love to try colored contacts, but IMO that doesn't mean I'm trying to become more white, I would just like to see myself with different colored eyes.

It reminds of this episode of Tyra Banks show I saw where she had an asian woman there who had the double-eyelid surgery and Tyra kept putting words in her mouth, saying that she had the surgery to look more white when she had other reasons as well. But Tyra is Tyra lol
 

Nox

Well-known member
People do get immediately defensive about this issue, it brings out the most vulnerable insecurities to light.

How is it that the people depicted in classic Japanese artwork have a very sleek Asian eye being portrayed as beautiful, but now it's the "double-eyelid", or whatever they call it, being touted as the ideal? Many will argue that it isn't to look more Caucasian... but it sure as heck isn't done to look *more Asian*. I have been to a few East Asian countries for extended periods of time, and the one thing that stuck in my mind was how a few girls who went and installed eyelid folds made fun of those girls who didn't have the fold. I was really baffled because it's not like those surgerized girls were born with it in the first place. And what the heck is wrong with "traditional *Asian* features" anyway...? As if it weren't good enough. I have nothing against those who want to have the surgery, just do it to be you, and then be done with it. I do have a problem with those who turn around and exalt themselves for "posessing" the *right* features... it's ludicrous and speaks to deeper issues.

I have also been around some Latin communities, and European features is such a thing to fawn over. I especially have been very close to those in the Dominican community, and when it comes to having anything to do with African heritage, it's 'Deny, Deny, Deny!', or it's something that has a negative connotation to it. They would rather say "Caribbean" as a code term instead to keep it less offensive. Sometimes when they leave their home countries and come over here to the U.S. and then get mistaken for "Black", they might curse you left and right. It's a phenomenon I have personally seen with my own eyes... several times.

And in place such as West Africa, ancient artwork depicted the most beautiful women as being very, very dark skinned. And now it's the opposite, women who are light and bright (regardless of how their face is arranged) are given a few extra beauty points. I think in the U.S. as well, there are some categories named for light-skinned blacks: red-boned, high yellow, light-bright, etc. I have a sneaking hunch that if some of our favorite national pop stars were darker skinned, they would have the same glamorous appeal as they do now. And also, natural hair is always thought of as "hard to manage", and so goes the argument for why a relaxer is so popular. Truthfully, natural black hair is not hard to manage from the stand point of just keeping it clean and letting it do it's thing... isn't that what everybody else can do with ease anyway? It's a question of preventing it from doing it's own thing that has gotten the notorious "hard-to-manage" label.

And to tell the truth, not even white people are exempt. Even white women sometimes aim for a more North/West European or "Nordic" look. How many times have you seen a white woman damage her beautiful dark hair in hopes to achieve a light buttery blonde? Or even cute brown-eyed little girls learning to envy a girl that has more "special" blue eyes? Some of them even get addicted to the tanning, ruining their perfectly good white skin over time. How about rhinoplasties that de-emphasize aquiline noses with characteristic bumps and nostrils to make it more thin and WASP-ish?

Arguably, we are all in the same game. So I guess it's not cool to point a finger, when there are three more pointing backwards towards ourselves. And if doing all those things makes the person happier, and motivates them to be more productive in life, then yippy for them. Yeah, inevitably, some people do have deeper issues, but really, who's business is someone else's plastic surgery anyway?

I personally prefer, dark hair, single-fold Asian eyes, noses with ethnic character preserved, porcelain-carmel-dark skin, very tall height, medium-dark eye color. When I see someone changing these things about themselves, I'm generally speaking out from my own preference...I happen to like these traits. If a person doesn't like them and decides to change it, then I wish them the best of surgical success and I hope they like the change... because it sucks when you don't.
 

Beauty Mark

Well-known member
While some of those procedures are definitely to "Westernize" women (the eyelid surgery, skin bleaching), I think that the breast augmentation and hair stuff is done for a lot of reasons and isn't just a "Westernized" thing.

I think it's a shame people feel like they have to do this or that to get ahead. I find a lot of the blatant racial erasing procedures to be really obvious and not attractive, IMO. To me, beauty is about the whole package, not me thinking about how your eyes or skin or hair got to be a certain way
 

NutMeg

Well-known member
Thanks for the article Sparkling Waves, it was very interesting. I'd try to add to the conversation, but I'm in the middle of exams.
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alien21xx

Well-known member
Thanks for the article, Sparkling Waves.

I do agree with some of the assertions the article makes. I am friends with way too many Chinese Filipinos who were so itching to get out of college to get their eyelids done. One of my friends put it as getting her "eyelid fat" removed, which points not just to a desire to westernize her features, but also to the global obsession that thin is in. I have had falling out with friends over this because I've said (rather bluntly) that no amount of liposuction and plastic surgery can make some of them as thin as me because I really have a small build (I'm 4'11" with small bone structure), while they are quite large-boned (these ladies are half-German.)

I think not all women who get those "westernizing" surgeries do it for that purpose, but some certainly do, and it's mostly due to the idolization of western celebrities in Asian countries. Not going to say it's strange because I think at one point or another, most of us are guilty of the same thing. (Especially me.
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Beauty Mark

Well-known member
I don't think most of us are honestly idolize celebrities enough to want to emulate their look. I want to look like myself. Sure, I may have been salivating over Monica Bellucci's breasts tonight, but I would never entertain surgery to get hers, even if I were 100% guaranteed to have a rack like hers.
 

alien21xx

Well-known member
Quote:
Originally Posted by Beauty Mark
I don't think most of us are honestly idolize celebrities enough to want to emulate their look. I want to look like myself. Sure, I may have been salivating over Monica Bellucci's breasts tonight, but I would never entertain surgery to get hers, even if I were 100% guaranteed to have a rack like hers.

I agree to some extent. I'd love to be tall, long-legged and red-haired (think Lindsay Lohan before the party and drug-bingeing) but I'm not going to undergo any drastic measures to achieve this. However, I've dyed my hair and had it rebonded several times to get a similar look. It's not consciously driven by an open admiration of western celebrities. More of an unconscious emulation that is present in the society I grew up in.

I am glad though that confidence in your own identity such as what you have is still present. I think too many people want to be someone else and it's rather sad.
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SparklingWaves

Well-known member
Quote:
Originally Posted by NutMeg
Thanks for the article Sparkling Waves, it was very interesting. I'd try to add to the conversation, but I'm in the middle of exams.
greengrin.gif



Good luck with all your exams.
 

goink

Well-known member
Correct me if I'm wrong.
I thought the idea of silky, long, straight hair came from the Asian civilizations.

Calf reductions. Wow. I'm Asian and my calves are thicker than my Caucasian friends, but that's because I've been a runner for ~8 years and have just stopped in the recent years. I actually like my calves...
 

redambition

Well-known member
very interesting article.

if you really think about it, how much of it is influence from other cultures, and how much of it is the coveting what you can't have, but can get now due to all these cosmetic procedures out there? i don't know.

I don't find that dislike of one's features is limited to age, race or gender. many people covet features that their bodies don't have. pale people want tanned (darker) skin, those with curly hair want straight hair - and vice versa and so on.

another aspect to consider is that features that are rare in certain cultures may well be those revered as beautiful. creased eyelids are not impossible to find (naturally) in asia. there are people who have them naturally, as mentioned in the article. such a rare feature has been thought of as beautiful, and now people try to achieve that through surgery.

Popular culture is definitely playing a part in influencing this to an extent, but i think it's a bit pompous to make an assumption along the lines of "everyone wants to look like *insert western race here*". it's not always (or is it even ever?) a matter of those who aren't caucasian/white/whatever trying to "copy" those who are.
 

peaudane

Well-known member
My daughter has Asian type eyes even though she's a pale blue eyed blond. I have Russian ancesters and my great aunt had eyes like that. It looks really striking with my daughter's colouring. It's funny but I've often noticed Asian tourists comment on her among themselves, but I have no idea what they are saying. If they don't like it on themselves, do they think it's weird or beautiful on my daughter? Maybe they're saying "she's pretty but it's too bad she has eyes like that"? Maybe they wonder if she has Asian heritage? Once, at the Chateau de Versailles, an Asian woman insisted on having her picture taken with my daughter. She was maybe 2 years old at the time so the lady held her in her arms. Her giggly friends were taking tons of pictures. She held her for such a long time I had to step in to let her know it was time to let go.
 

Doowop

Well-known member
I don't think it's western features people desire..it's just that high nose bridges, thick lips and big eyes are the usual features that people desire. Maybe you can find big eyes on caucasians more, but I don't think thick lips nor straight hair are western features, especially the hair as I think more asians have straighter hair. Even with all the plastic surgery done, asians still look like asians. I think that there are many facial features that belong to not just one race. I don't get how it's a western thing to be tall and willowy though..I've always thought the willowy part is asian as asians are known to be more petite and less curvy.

If you look at many korean stars as almost all of them definitely have their faces done, they don't look remotely westernized. And many people actually use these asians celebrity photos to show the plastic surgeon when wanting to do plastic surgery, it's like a common thing in Korea.
 

SparklingWaves

Well-known member
ABC News

Title of video: Plastic Surgery: Attempting to Erase Ethnicity? (click on ABC News to view).

Interesting video on part of the surgeries discussed in the above article. (It's about 5 mins). It also addresses some of the current plastic surgery requests by some Caucasian women.
 

flowerhead

Well-known member
an interesting yet slightly ill-informed article....many asians have a natural double eyelid, & straight smooth hair is more common in asia not north america & europe....i read an article that said most african models are from north-east africa, where features are naturally more 'caucasian' (long straight noses, willowy figures)....and in hollywood white actresses are expected to have a mediterranean skintone & large lips. it's all very confusing. you can't please everyone.
 
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