for the red/white/grey combo: you could use a white for inner corner and grey for outer lid/v, then line with red or put red/grey on the lid and highlight with a shimmery white; i think you'd have to be very careful with shades though, you wouldn't want to look clown-y
black and red: put the red on the lid, smoke out the outer lid/v with black or pack red all over the lid and fade out to black in the crease (this one looks best if you've got a cat eye)