I usually apply as if using regular eyeliner, but as noted above, can "tug" skin, so make sure it's warm enough first. Then I have to blend. I was using as a vavavoom shadow base last summer when doing the "aqua" thing, but I think Shadesticks are really just bigger eyeliners. They don't perform well as just a shadow, unless I'm doing something wrong! Will stick to Cream Color Base or Paints as base.