MAC's biggest competitor?
- Thread starter Kels823
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a914butterfly
Well-known member
maybe lorac, smashbox, makeup forever, and i am starting to really like (but not as much as MAC) lola cosmetics
lah_knee
Well-known member
uh but mac is going after ALL demographics. all ages all races all sexes. thats who they want to market too. not all "young" people buy mac. they dont even have the money to buy it (high school girls) women of all ages come in (and even men i might add) thats a HUGE demographic. ya more of a mid 20s early 40s is a bit more dominant but they dont JUST target those ages. i think theres a bit of a misconeption that mac is only for young people and i think once they realize thats not true, more and more will buy. and thats whats happening...
geeko
Well-known member
To add on, MAC targets da ladies/men who wants to be in trend with the latest colors...and these fashionistas may not neccessarily be girls in their sch or early 20s. They may be older women who want to be in trend with the latest colors/ make up or simply just to be seen as "hip" purchasing MAC.
Judging from their counter design and the clothes/make up that the MAC MAs wear, it might alienate some customers who prefer to go for something more toned down such as Lancome or chanel or Dior. So i disagree that MAC is trying to capture the whole market. The whole market is simply TOO BIG for MAC to capture!
Although they do try to capture customers who like toned down make up by the release of lighted colored collections such as danse, ultimately their main target segment is fashionistas - people who love colors, People who want to be in sync with the latest make up trends, people who want to be hip. I don't think one needs to be of a certain age or race to be a fashionista.
Judging from their counter design and the clothes/make up that the MAC MAs wear, it might alienate some customers who prefer to go for something more toned down such as Lancome or chanel or Dior. So i disagree that MAC is trying to capture the whole market. The whole market is simply TOO BIG for MAC to capture!
Although they do try to capture customers who like toned down make up by the release of lighted colored collections such as danse, ultimately their main target segment is fashionistas - people who love colors, People who want to be in sync with the latest make up trends, people who want to be hip. I don't think one needs to be of a certain age or race to be a fashionista.
quinntastic
Well-known member
In my department store I would say it's Bobbi Brown. Hands down.
EmbalmerBabe
Well-known member
I really want to try Makeup Forever star powders.
That is interesting Juicy Tubes are right after Lipglass or right together.
Is Lancome a Estee Lauder brand too?
Where I live there biggest competitor is the Lancome counter.
That is interesting Juicy Tubes are right after Lipglass or right together.
Is Lancome a Estee Lauder brand too?
Where I live there biggest competitor is the Lancome counter.
YvetteJeannine
Well-known member
Quote:
Well...do share
Originally Posted by Katja
Every makeup company OTHER than MAC.
I have a bathroom book located in my (bathroom) 
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Well...do share
coachkitten
Well-known member
I don't know if this is much competition but it sure seems like L'Oreal HIP is trying to be a lot like MAC. I would say for department store brands that it would be Make-up Forever.
amethystangel
Well-known member
Personally, I think the Sweden company, Make Up Store, will become a strong competitor of MAC. Their products are lush! And the colour range is just awesome!!
coachkitten
Well-known member
Quote:
I have never heard of Make Up Store. Do they have a web site?
| Originally Posted by amethystangel
Personally, I think the Sweden company, Make Up Store, will become a strong competitor of MAC. Their products are lush! And the colour range is just awesome!!
|
I have never heard of Make Up Store. Do they have a web site?
user79
Well-known member
Are we talking competitor in an actual economic sense, or as in quality/likeness of other products. Because I think those are pretty different.
I bet L'Oreal and Maybelline are far more popular makeup brands and make larger revenues than MAC, but I don't think their products can be compared.
On a quality level I think MAC is competing with Lancome, Dior, MUFE and Nars cosmetics.
I bet L'Oreal and Maybelline are far more popular makeup brands and make larger revenues than MAC, but I don't think their products can be compared.
On a quality level I think MAC is competing with Lancome, Dior, MUFE and Nars cosmetics.
SARAHluvsMAC
Well-known member
Quote:
I agree...
maybe MUFE can compare to MAC quality but the average person doesn't even know what it is... therefore I don't think economically they are any competition at all
| Originally Posted by MissChievous
Are we talking competitor in an actual economic sense, or as in quality/likeness of other products. Because I think those are pretty different. I bet L'Oreal and Maybelline are far more popular makeup brands and make larger revenues than MAC, but I don't think their products can be compared. On a quality level I think MAC is competing with Lancome, Dior, MUFE and Nars cosmetics. |
I agree...
maybe MUFE can compare to MAC quality but the average person doesn't even know what it is... therefore I don't think economically they are any competition at all
kaliraksha
Well-known member
Quote:
I agree with the first two... especially the first for colors, packaging, pricing... but also throw in urban decay for their eyeshadows/price
| Originally Posted by Juneplum
i'd say MUFE, Nars, smashbox.. in that order 
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I agree with the first two... especially the first for colors, packaging, pricing... but also throw in urban decay for their eyeshadows/price
Beauty Mark
Well-known member
If we're talking about who's doing better business, I think Clinique does a ton of business. I'd argue that they're a better known name to a lot of people; my hometown didn't have a MAC counter until Macy's came along, but they've always had a Clinique counter. You have to remember not everyone does the LE buying and many choose the less wild shades of MAC to wear, so Clinique would be comparable in color to that customer.
In terms of wild, bright shades, I'd say Nars, MUFE, or Urban Decay.
In terms of wild, bright shades, I'd say Nars, MUFE, or Urban Decay.
shriekingviolet
Well-known member
Quote:
If that's true though, why don't they do a better job at making sure they're as widely available as some other brands? I don't think you can say that MAC is looking to get their foot into every marketshare when they are plenty of cities, hell a few whole states, that have little or any MAC presence. Areas where Lancome, EL, and Clinique may have multiple counters, but that MAC has maybe one counter if it has one at all. Demographics are just age, gender or racial, they're geographic and economic too. And it seems on that level, MAC has opted not to compete in more aggie states or less urban communities in the same way a few other highend brands have. And it doesn't supplement that lack of face to face interaction it gains through having a physical presense in a community but having a more aggressive ad campaign so that more people will find their website and shop with them there.
| Originally Posted by lah_knee
uh but mac is going after ALL demographics. all ages all races all sexes. thats who they want to market too. |
If that's true though, why don't they do a better job at making sure they're as widely available as some other brands? I don't think you can say that MAC is looking to get their foot into every marketshare when they are plenty of cities, hell a few whole states, that have little or any MAC presence. Areas where Lancome, EL, and Clinique may have multiple counters, but that MAC has maybe one counter if it has one at all. Demographics are just age, gender or racial, they're geographic and economic too. And it seems on that level, MAC has opted not to compete in more aggie states or less urban communities in the same way a few other highend brands have. And it doesn't supplement that lack of face to face interaction it gains through having a physical presense in a community but having a more aggressive ad campaign so that more people will find their website and shop with them there.
LMcConnell18
Well-known member
i would go with smashbox. just because im a pest at any cosmetic place. i ask all the girls what they wear, why, how the apply, blah blah blah.. EVERYTIME!! and i cant tell you how MANY of these girls have said that they used to wear mac and switched to smashbox. iknow thats a small percentage of women, but still. i used to see girls in HS with smashbox palettes, foundation, etc. after smashbox i would say grugstore brands. i used to wear them before i ever heard of mac, and most younger girls do as well. [i have a younger sister! lol]
amethystangel
Well-known member
Quote:
Hey CoachKitten, they do have a website, but its not the greatest.
Here is the link: http://www.makeupstore.se
I have 2 of their eyedusts, 2 shadows and the brown cake liner.
There is only 1 MUS in Australia! A 5 hour flight away from me...
but... I have MAC a 5 min walk from my work!
| Originally Posted by coachkitten
I have never heard of Make Up Store. Do they have a web site? |
Hey CoachKitten, they do have a website, but its not the greatest.
Here is the link: http://www.makeupstore.se
I have 2 of their eyedusts, 2 shadows and the brown cake liner.
There is only 1 MUS in Australia! A 5 hour flight away from me...
Katja
Well-known member
Quote:
Ok, I apologize for my err! I was on the john this weekend, and I looked more into it...
All I can recall is based on 2005 consumer reports for cosmetics, L'oreal came in #1 at 21+%, and in no particular order because I can't remember the percentages specifically, were Lancome, Proctor & Gamble, and the 'Other' (which MAC would fall under) was 41+%.
| Originally Posted by YvetteJeannine
Well...do share
|
Ok, I apologize for my err! I was on the john this weekend, and I looked more into it...
All I can recall is based on 2005 consumer reports for cosmetics, L'oreal came in #1 at 21+%, and in no particular order because I can't remember the percentages specifically, were Lancome, Proctor & Gamble, and the 'Other' (which MAC would fall under) was 41+%.
