I've never tried that line but I really like the website and that can pick my own jam to groove to as I surf!
JMO but the price seems a bit high. Not that far off from MAC but I didn't do a weight/price comparison but I did notice that MAC pigments weigh 7.5 g/.26 US oz and cost $19.50, NAO pigments weigh .14 oz. but you get 2 jars at .14 oz. for $30.95.
Seems a bit steep to me. It looks as if you get two colors with each one that is interesting.
I'll admit I am not thrown off by price. For me it's all about the quality of the product and what they have to offer. I'd be willing to try it out.