I'm pale, blonde with blue eyes, and I'm going to recommend two drugstore blushes:
Cover Girl Cheekers in Plumberry Glow. It's not plum at all --- it's a bright pink shade that makes people say "whoa, you look great" when I wear it.
Also the CoverGirl True Match blush in 1 - it has a highlight, cheek color and dark (contour I guess, although it doesn't work as contour on me - I use it as a blush color). So basically you get a dark shade, a sheer pink shade and a highlight in one.