Procter & Gamble "My Black is Beautiful" Campaign

[aziajs]

Has anyone heard of this campaign? I saw it on Bella Sugar and it sparked my interest.

Quote:

Procter & Gamble’s commitment to celebrating and connecting with African-American women is stronger today than ever before. That commitment has spanned more than a century and continues to grow. It’s rooted in the vision and actions of our leadership and the interest of our consumers and employees. Our extraordinary new initiative, My Black is Beautiful celebrates the diverse collective beauty of African American women and encourages black women to define and promote their own beauty standard – one that is an authentic reflection of their indomitable spirit. Recognizing that beauty and self-confidence are intrinsically linked, My Black is Beautiful is designed to ignite and support a sustained national conversation by, for and about black women; the way they are reflected in popular culture and serve as the catalyst for a movement that affects positive change.

My Black is Beautiful

 

[LineausBH58]

Re: My Black is Beautiful

thanks for pointing this out!!

 

[Lapis]

Re: My Black is Beautiful

As long as all the women don't look like Bey I'm happy

 

[aziajs]

Re: My Black is Beautiful

Quote:

Originally Posted by Lapis As long as all the women don't look like Bey I'm happy

LMAO!! Don't crack me up!

 

[Lapis]

Re: My Black is Beautiful

Quote:

Originally Posted by aziajs LMAO!! Don't crack me up!

Come on you know it's true, black is beautiful..















Out walks Bey with her blond weave, and some gold lame' dress Tina scared up from Diana Ross's closet

 

[Mabelle]

I'm a pasty white girl, so i don't really have any reason to weigh in on this. But i must say i HATE P&G. They try to come off as a PC, friendly company. They are an awful awful company (i say this because of all the cruel needless animal testing they do).

That being said, i would give them the thumbs up if they weren't P&G.
And that is all i will say about this