Besides even less postcards, I've also noticed the emails I've gotten lately do not have mention of a free shipping code in them, which they pretty much always used to. I know on the website they have the "Promotions" that has the free shipping with $55 order, or something like that, but they used to have the codes in the emails I got. Also, they've recently started charging sales tax to shipments in Kansas, which they hadn't been doing I thought maybe because there are no freestanding stores in KS, or at least weren't last I knew. I figured maybe it's to try to get people to order less online and buy more in the stores...but a sale's a sale for them, so that probably doesn't make sense. It's not always easy for me to get to a store so I've ordered a ton online over the years.