It so is!! The Husband bought it for me today on his way home from work, and I *love* it! Definitely a new favorite lipstick for me. I wish they'd make it permanent, because it's absolutely gorgeous. For ages now, I've been looking for the lippie that would make my lips a perfect pinkish-apricot shade. Strawberry Blonde is *it*, baby!
I may just have to get a backup if they still have 'em next month. It is just that good.