We do Viva Glam days a lot, when we all wear our Viva Glam t-shirts and lips and totally promote the lipsticks and lipglass. We also do LE days periodically if it's still laying around a bit after the launch, like Lingerie or Catherine or something. I'm working on getting our counter to do more interesting days like "Out of my comfort zone" day, when you wear a colour on your face that you would NEVER wear usually. Or for prom season, do a prom theme.