I went to work today, and a rep from Urban was there selling and training, I asked about the price hike and she said she hadn't heard anything like that because they'd already done a price change earlier this year, things moved up 50c to $1 and it probably won't change again until early next year. So wherever you went couldn't have been a Sephora. We don't change our prices at individual stores, price changes are reflected company wide unless a line in a store goes on sale or items are damaged, they can be discounted (which is rare). Our prices reflect the prices set by the company, they're the same as ther prices at Ulta, UD.com or wherever else the line is sold. There's been no price hike, at least in the US throughout our company and theirs.