I did an FOTD for a vampire (Selene from Underworld) awhile ago.
Okay... I used a white powder over my normal foundation (Blood Mary's Goth Powder, they sell it at Hot Topic) to "pale out" my skin but still looked natural.
Next, I used no blush. None. Nada.
Then, I was trying to look unnaturally perfect, so I used bare canvas paint (primarily) to acheive that look, along with Strange Hybrid l/s for a high frost like the character has.
In comparison, the novel Lost Souls, by Poppy Z. Brite, describes vapires and vampire wannabes ("Deathers") as wearing sanother forumanother forumanother forumged black liner and dark purple lipstick. Which I think would look cool and striking
Anyways, think "undead" and have fun!!!
Oh, and no, it's not tacky for both eyes and lips.