I have seen this in both the fair and darker skin people and it hits a nerve with me. Dying your hair the wrong shade will make you look more washed out.
I have seen fair skinned people with blue undertones dye their pure gold blonde. Not only does the hair look totally fake, but their skin looks washed out. A clue that you are dying your hair the wrong color = you are having to put too much color on your face somewhere to create a contrast.
This brings me to the next point, do not use the wrong shade of foundation. Some folks do not check the undertone of foundations. They automatically think because they are fair, they need the lightest in whatever brand. The lightest in a certain brand may have a pink undertone and you need yellow. You will look ghostly. Test the foundation on your skin and see if it melts in with your skin. Don't try to make yourself darker with foundation. That will make you look strange.
I tend to see that most woman are drawn to cool colored hair (highlights) and makeup. If you are already fair, you need to make sure that you are not washing yourself out with the wrong undertones of makeup colors. Just because you like fuschia, doesn't mean it looks good on your warm toned skin.
In some cases, too pale of lipstick will wash out some fair skinned people.
God didn't make orange skinned people. Give it up. If you like orange, eat one. Please don't make your skin look orange. It screams, "I hate my natural skin color".
Not blending makeup on a fair skinned person is really taboo. It looks like you are wearing cheap makeup.
If you are looking ghostly, you are not wearing the right shades and/ or dying your hair the wrong color. It's all about undertones.
Too much whitish (non-human skin tone) powder will make anyone look on dead side, change that powder to a human one that matches your skin tone. Use an appropriate amount. If you pat on four layers of extremely pale - whitish looking powder and/or foundation, don't blame your fair skin for looking like you have been embalmed.
Uhhhhhhhhhh, dying your hair pitch black till it shines blue on the very fair doesn't look natural. If you are naturally a red head or blond and you dye your hair Ink Black that shines indigo blue in the sun, your skin will look unnaturally fair. Think morgue. However, if that's the look you want, go for it.
Tanning to look like you are another race does not work. If you are naturally fair, tanning is temporary. You will go back to your skin tone in no time, but with damage. This damage may not be seen now, but will be in the near future. Accept you are a fair person. It's okay to be a fair person. It really is. Question why you don't like your fair skin and who and/or what made you feel like your skin needs to be tanned and damaged. You can not change your genetics. You were made the way you are accept yourself. Don't try to look or be anything else.
These are the opinions of the Sparklingwaves.