I agree, I think it's unlikely that they would be holding out this long purely to create hype - that's a very expensive method of marketing!
I work in marketing myself and can say that it's entirely possible the shortage is due to supply chain difficulties... particularly when you are manufacturing an item that is not the same shape/size etc as your regular line of products (as the Naked Palette is) you are often dealing with a completely different supplier than your usual. I once had to deal with a supplier going bankrupt and it took 4 months for the company to find another suitable supplier (even though we found one right away, it had to be inspected by our quality control and then they still had to complete a certification to legally produce our product) - even though we needed about 1 million units of product there was nothing we could do! Another company I have worked for had a product go out of stock for months, simply because there was a European-wide shortage of one of the materials that was used to produce it. As consumers it can be hard for us to understand why companies can't resolve these things quickly, but the reality is that manufacturing can be a complex operation with long lead times.
Sorry to get a bit technical, but I thought my own experiences in the world of consumer goods might help shed some light..!
I work in marketing myself and can say that it's entirely possible the shortage is due to supply chain difficulties... particularly when you are manufacturing an item that is not the same shape/size etc as your regular line of products (as the Naked Palette is) you are often dealing with a completely different supplier than your usual. I once had to deal with a supplier going bankrupt and it took 4 months for the company to find another suitable supplier (even though we found one right away, it had to be inspected by our quality control and then they still had to complete a certification to legally produce our product) - even though we needed about 1 million units of product there was nothing we could do! Another company I have worked for had a product go out of stock for months, simply because there was a European-wide shortage of one of the materials that was used to produce it. As consumers it can be hard for us to understand why companies can't resolve these things quickly, but the reality is that manufacturing can be a complex operation with long lead times.
Sorry to get a bit technical, but I thought my own experiences in the world of consumer goods might help shed some light..!
