Lol you're not. It's not that great of a palette, particularly since the shadows tend go muddy after being blended together for longer than a few hours. And that's with the primer potion. It's all hype. It's a decent value, for 12 shadows. But this hype (which is completely manufactured BTW. UD doesn't lose money by limiting supplies... they create a feeding frenzy in short bursts which intensifies the demand and makes the company a LOT of money over time. If this palette was just sitting on the shelves, no one would want it. By limiting, they keep the demand up for much longer. Oh, and raising the price by 4 bucks and removing the eyeliner is NOT a fluke) is so over the top. Urban Decay products are hit and miss regarding quality. This the perfect way to keep millions of people interested in the brand, and purchasing other things from it while they breathlessly wait for another Naked Palette to surface.