I just got my order from mac via UPS yesterday!
I ordered: Full Speed, Ultra Darling, Bare Again, and Insanely It!
I just tried them all on now.
First impressions: This formula is so moisturizing on my lips (I have dry mildly chapped lips) . So this is a plus for this lipstick for me already!
Bare Again - reminds me of Slimshine Bare, Hug Me etc which I love, nice everyday color.
Ultra Darling - Is pretty midtone in color, not bright , but not dull. I say it brightens up the face without it being a crazy bright color.
Insanely It! - Quite possibly my fave of the bunch. It looks super bright in the tube, but on it doesn't look crazy bright. Don't get me wrong it isn't a mid-tone color,
but it is a pretty bright strawberry pink . I recommend this one for sure.
Full Speed- This one is bright, glows on the lips. I say it is very much like a sheerer less intense Red Full stop LE L/s from Mac or as close as I get to my fave "Made with love" LE MAC L/S color.
Only downside is that they work like a gloss in that they don't evenly cover the lips, especially if you press your lips a certain way, however this is a MINOR thing.
Overall I love this formula and I hope mac keeps these permanent for a long time, and expands on the colors as time goes by.
If I have time I'll try to photograph them on my lips. I'm NC20 , green eyes, dark brown hair , if this helps in the meantime.
PS. I would re-purchase these lipsticks, and I want to try the vivid blue red one eventually.