Thanks Ingenue, I checked it out on line and then when back to my Armani counter. What they have that made me squee is the Downtown collection (particularly Rouge d'Armani 608 and 609 and the dark gloss), but they don't call it that either. I ended up picking up #608 and I'll try to post swatches here. It is a really gorgeous, semi-opaque red plum. I've actually been looking for this exact shade forever, because everything I've found has either been super-opaque or too sheer. 609 is a dramatic purplish brown-plum and I suspect I'm going back for it. The gloss is similar to #609, but more purple, less brown. And it's sheer, of course. I was sad to hear that these are limited, because I think there's plenty of room to accommodate them in the regular line-up.
They haven't received the holiday collection yet, although they have some of the testers. My associate showed me the silver ETK and it is amazing. I already have one of the silvery shades from the regular collection, but I was super impressed with how this one sheered out. It could actually function pretty well as a highlighter under the brow bone to compliment a look, as well as on the lids. The only thing that scared me was that she said they're getting two ETK shadows- a silver and a gold. So the mixed one (I call it platinum) may not show up here. I'll have to order it from Nordies or NM.