I have fallen in love with
Revlon's Wine Not (Matte)
and
MAC's "Del Rio" which is a brownish red.
Ooh, I forgot about Del Rio. I love this thread, its breeding sooooo many lemmings. (Kanga Rouge, Charred Red, Sin, Dark Deed, and the ever sought after Queen's Sin)
I am waiting for the mattene finish (or new and improved matte) with a slightly warm not orange red that is about as bright as MAC Red or Eden Rouge.
Oh, and adding these 2 to my original fave reds list as I have acquired and tried them:
Rocker (darkened red with subtle glitter)
Deeply Adored (matte crimson)