Well, it's about marketing. Gotta stay in business. Keep that bottom line up.
Extracted from the write-ups:
Four RiRi [Hearts] MAC collections in 2013, with a total of 31 units.
1. May 4th & 5th -- sold online and at Rihanna concerts -- 1 product only - MAC RiRi Woo lipstick – inspired by Ruby Woo only bluer.
2. summer -- sold on-line -- 5 products - RiRi Woo lipstick, two additional lipsticks, Lustre Drops, and a blush duo.
3. fall -- in stores -- 16 products - including RiRi Woo lipstick, additional lipsticks, RiRi Woo Lipglass, two eyeshadow palettes, and false lashes.
4. holidays -- in stores -- 10 products - including nail polish, makeup bag, RiRi Woo lipstick, and more lipsticks.
I will wait to see how they look. I look like Bozo the Clown crossed with a bag lady when i wear red lipstick, so i doubt RiRi Woo will work for me, but there are 30 other products...
I am, however, kicking myself for missing Prince in concert when he came through here in 2011. I know it won't happen, but i can imagine a Prince makeup collection...