I wouldn't be surprised their just doing coding testing.
But really that is such a tease!
True. They probably don't even mean to tease us when they do things like that. They think they're just getting things ready for the launch, meanwhile there are makeup addicts around the world glued to their screens like this --->
searching the site, refreshing the site, having multiple tabs open so they can search for swatches of products while waiting for the collection to pop up, losing sleep, recruiting friends/family members to help them stalk, etc etc... There really should be a reality tv show about people like us, lol.