I'm NC15 and get compliments every time I wear it. One thing - I don't apply it heavily. I pat it on, rather than swipe it. Then I use my finger to further pat it into my lips, then finally I add a little extra for intensity only in the center of my lower lip and cupid's bow area. I wind up with a look where it's strongest in the parts of my lips I want the most emphasis and it fades out gently to the edges, blending into my natural lip color. Best way to avoid a painted on look with this color. Also, I keep the eye makeup pretty simple with it - either just liner or softer, cooler toned shadow - anything else starts getting very evening wear looking. Same for blush.