RiRi Holiday Collection-Get ready to stand in LONG lines early in the morning AGAIN and be pissed once more!!!!!! Corporate marketing strategy is BAU
BUT Good News For Heroine Fans
>Well.....well. I have some good news (Great news for me) and some not some good news (memories of standing in long lines and long endless hold times in the wait room spring to mind during the RiRi Fall rollout) for folks who are hoping for a better rollout of the RiRi Holiday Collection.
I just spoke to someone from the MAC corporate office (800-387-6707) to inquire what, if anything, MAC intends to do differently this time to roll out the final Rihanna collection this year. The company received a ton of calls from angry Mac fans who complained that the collection was sold out withing 30 minutes. From what I was told, there was a meeting in which customer service reps had an opportunity to share with execs the nature of the calls they had received during the Fall collection. The corporate office was flooded with calls. (No surprise here, I'm sure.) from folks (Mac employees and fans) who were pissed that stores were not properly stocked to handle the anticipated demand for at least the first day. Outcome: Nothing! Its business as usual. Execs say, this will be a limited edition collection (no %$#@ Sherlock) , and by its very nature, quantities will be very limited AGAIN. So, that means that the company has learned nothing.Be prepared to get up at an ungodly hour to go to the mall and stand in line waiting for stores to open. No decision had been made to increase production. Many of us had hoped they would do it this time around because it is the holiday season. Nope. Some MAC stores will be opening two hours early on launch day, so you may want to confirm if the MAC store near will open early. Note: This does not apply to the department stores.
Breaking news to all of the Heroine fans on Specktra: The corporate office says it will be back ??????. (Spectktra members can PM me for the exact date) Not sure if it will be limited edition again. Price: $15 (stay away from the $100 Fake offers on Ebay) I, for one, am shocked, stunned and most of all EXCITED. Yeah!!!!!!!!!!!
I, for one, am shocked by the re-introduction of Heroine. I have included the MAC corporate number for those of you who are inclined to doubt me 800-387-6707. Let's hope they produce enough of Heroine this time. Fingers crossed.