Honestly, I think that makes it a great value - if you'd rather have it than two others, think you'll be able to use it to simplify makeup in your bag or when traveling, or it would stand in for a lot of small purchases, you've still shopped in a money-conscious way.
I think, mostly, it'll depend on how enamored with the product someone is and how many other palettes they have, and so on. For me, this would be an addition to a 12-palette collection. I've got plenty of stuff to fill the gaps and this looks like it might do well in my gym bag instead of Naked Basics, which is, well, basic.
I'm still worried about the warmth of the colors, though, and am dying for comparative swatches.