User38
Well-known member
I always found it fascinating that products and trends are planned so early in advance and then that's what will be popular. What if something goes wrong and everyone HATES matte lipstick in 2015 and nobody buys it? (Hypothetically of course.)
oh dear.. this is where I have to put on my cap and quote PT Barnum: Build it and they will come.
the fashion/beauty industry is always ploting and planning what will be very delicately inserted into our collective minds -- by using movies, tv, rock personalites, magazines, etc... it's all very subtle and on a subliminal level at first. Things are pushed along by the internet now.
nobody will NOT like mattes if they see it on others.. frankly, women are very easy to manipulate. They like what the other gal is wearing and wear it to show off to the other gal,.. not to the men in their lives. this is a fact.
yes, some mistakes in judgement are made, but that's why there's all sorts of indices to measure and all sorts of numbers to sift thru before anything goes into production. There are 1000s of products in prototype.. and out of those, maybe 50 are made for actual collections. But the decisions to make them are usually 18 months before, usually after the fashion shows.
hth.