I don't know if I would say greedy, to some people who collect and love MAC, it is that important to them. My boyfriend, for instance, loves Floyd Mayweather and sports memorabilia, so I spent around $500 on a certain signed glove for him. I could care less about it, I'd use it as an oven mitt in a pinch, (haha not really), but to someone who loves it, it is important. I am not really a collector myself, but certain collaborations were important to me as a MAC fan, and I always grab at least one lipstick if the tube is designed and the color suits me. For instance, I loooved Hollywood Nights from the Heatherette collection, and I did end up spending $40 for it. The packaging was to die for, and I love the designers so it was a must for me, I easily would have spent $60, but that would have been my limit. I still have that lipstick, and I always feel awesome and at the risk of sounding ridiculous its special whenever I use it.