I think so, too. It feels really creamy on at first, so you think it's moisturizing, but then it dries down quite quickly. For me, it then feels like I'm not wearing anything, but could use a little balm. But the colour stays on quite nicely for a long time, and maybe that wouldn't be the case if it was more moisturizing. I'm wearing the Last Tango Cinematic from last Christmas today to see how long the colour lasts, and that formula does seem more moisturizing. I was interested in getting Anita, but realized from Temptalia's swatch comparison that Last Tango is practically the exact same colour.